About the project

Refreshments on Wheels is a mobile bicycle drink cart designed to bring tropical beverages to tourists throughout a Caribbean resort in a fun and energetic way. The bright color palette was inspired by fruity island drinks, combining fruit-punch pink tones for sweetness, lime green accents to reference citrus flavors, and vibrant blues that reflect both blue curaçao and the relaxed beach atmosphere.

The logo uses a playful, rounded typeface to capture the lighthearted and approachable personality of the brand. Decorative bubbles and wheel graphics reinforce the idea of refreshing drinks and the movement of the bicycle cart, while the exaggerated and whimsical lettering gives the identity a fun, almost hand-crafted feel. The drink illustration placed inside the “H” emphasizes the beverage-focused concept, adding personality and making the logo more interactive. The stretched “R” and curved placement of “On Wheels” help break up the typography visually, creating movement within the design and preventing the logo from feeling too static or heavy.