About the project

Sparks Fitness Studio is all about capturing confident, bold, feminine energy rooted in strength, fitness, and overall well being. The brand identity was developed to feel as dynamic as its name, spark like, vibrant, and empowering, using a pink and orange color palette to evoke energy, motivation, and warmth.

The typography is sleek and fluid, mirroring the movement and intensity of a spark. Sparks Fitness Studio is not just a fitness brand; it is a lifestyle choice for those who prioritize health, confidence, and personal growth.